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Swiftpage e-Marketing, Target Market, Marketing plan, eMarketing Effectiveness,

3 Min Read

The Economics of Email Marketing. Is It Worth It?

The economic climate today might lead you to wonder if email marketing is truly still worth the time and expense.

1. Opportunity Cost scales

Email marketing proves itself year after year with incredible returns on investment.  If email marketing has been on the chopping block for your organization, we suggest you rethink your budget.  You risk missing out on your cuts of this year's 67.8 billion dollar pie.

The Direct Marketing Assoiciation shows an ROI of $40.56 for every $1 invested in 2011 and will decrease more this year.

Want to learn more insights on the economics of email Read Moremarketing through Swiftpage?

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Topics:   Swiftpage e-Marketing Target Market Marketing plan eMarketing Effectiveness

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