As a business owner, you may see your product or service as your “baby.” This is the "entrepreneurial spirit" at work. You conceived it, you brought it up, gave it your time, energy, and resources and watched it develop and grow. From the moment your business makes the leap from idea to tangible asset, your systems are what will keep your “baby” growing in a healthy way.
Just like a new parent, you learn enough about the ebb and flow of business to set up systems that make your life easier. You adjust staffing to reflect the habits of your customers. You run specials to attract clients during non-peak times. You connect with them through websites and periodicals they frequent.
Prevent missed opportunities and no growth:
Soon after you put out your shingle though, you realize you need systems to track prospective, current, and past clients. You need systems for informed, timely communication with clients and among staff. Without a comprehensive CRM system, potential opportunities are missed and business growth stagnates.
Parents have to adjust their systems as infants grow to toddlers to school-aged to adolescents. Can you imagine trying to bottle-feed a teenager? In the same way, an Excel spreadsheet may serve its purpose for a time, but with a growing clientele and new technology, it will soon be inadequate. Current CRM systems such as Sage ACT! and SalesLogix can connect sales staff by their mobile devices to the entire database and sync with email and maps.
Decreased Mortality Rate:
Unfortunately, in today’s economic climate, new businesses have a higher mortality rate than infants in this country. Thirty percent of new businesses will not live longer than two years. Half won’t survive 5 years. Raising up a strong business is hard work!
Seek out the best possible tools and systems to give your business an optimum chance at growth and success.
Business Growth Enabler....articles
Various on the topic of "CRM Understanding"....