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Ardath Albee shows how smart business-to-business marketers learn about buyers in her book eMarketing Strategies for the Complex Sale that I am currently absorbing! 

The book focuses on:

  1. Differentiating Yourself with Attraction Marketing
  2. Creating Contagious Content
  3. Driving Qualified Leads to Sales

Additionally she just posted a blog post entitled "Is Your Marketing Content Wardrobe Complete?" and draws an excellent parallel between marketing content and content in the fashion industry:

  • Flannel Pajamas = Customer Stories
  • Jeans = Blog Posts
  • Shorts = Twitter
  • Khakis = Articles and so forth....

Follow this link to her blog post.

This gets a Paw's-Up Vote from Sage, one of our Golden twins. Sage Sage and Sasha are two of our Golden Retrievers who are young mothers.  They enjoy their life with the Michigan snow and open spaces.

More to come...


Topics:   Marketing Content Improvement eMarketing Effectiveness Marketing Effectiveness Strategy Improvement

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