<img height="1" width="1" src="https://www.facebook.com/tr?id=241894266379435&amp;ev=PageView &amp;noscript=1">

Collaborative Community, Social Media Use, Extend Reach and Influence, Social CRM,

  |  
4 Min Read

Why should traditional businesses care about social media?

I often hear from my business-focused friends a question relating to social media:

Why should I care about social media if my business doesn't rely heavily on the web?

You and your business have a limited amount of time and money. Is social media the most effective way of using that time? The answer can be found in the need for traditional businesses to connect and understand their customers. Another question is "Do you fully understand WHY people buy your products and services?" Social media provides ways to have conversations with them about just that.

Social Media is about Connections and Communications

You may have heard of TwitterFacebook and LinkedIn, but social media is far more.  It is the world of web, mobile, and electronic tools that help people share and discuss information, as well as connect with others. Twitter falls under the category of micro-blogging -- like what you are seeing in this blog but Twitter uses very short phrases. Facebook is a social networking tool because it helps people stay connected by exchanging pictures, hobbies, and what's currently happening in their lives.

Richard-Wooden 

But LinkedIn, the business network, is also social media, and has been a tool of choice for millions of businesses and professionals when they want to stay in touch with a business contact, meet someone outside their network, or research potential employees. LinkedIn was the first social networking tool I got started with many years ago. It is part of a Success with CRM business strategy.

successGroup

If you have a new product update to announce to a select group, setup your own customer group in LinkedIn and give them a pre-release special.

You can setup a discussion group of fellow LinkedIn users.  I belong to several and obtain updates of what is happening either daily or weekly. More about LinkedIn uses for business in an upcoming post.

All of these tools help share information and connect people, and both activities are essential to a business. What business succeeds without knowing its customers?  Besides, for a traditional business social media is a very economical choice compared to traditional advertising.

Please comment about what you are doing now or if you have questions.  I'd appreciate hearing from you!

P.S.  Click here for a quick video on "Social Media in Plain English" from YouTube.

Topics:   Collaborative Community Social Media Use Extend Reach and Influence Social CRM

What do executives say about CRM’s value?

“Gut level” truth about people Why is CRM, or customer relationship management, valuable to a business owner or someone like a VP of Sales and Marketing?  I’ll give you a hint: People are the key. ...
Picture of Dick Wooden Dick Wooden 4 Min Read

15 actions to achieve better CRM user engagement and adoption

Long-term success with CRM depends on user engagement It’s inevitable: Things change in the business world, and we’d better be able to keep up. How can you help your team adapt to change when you ...
Picture of Dick Wooden Dick Wooden 4 Min Read

Infor CRM: Making Collaboration Between Customer Service and Sales Teams Possible

In order for any company to attract new customers and retain current ones, Customer Service and Sales teams must have a collaborative relationship. Infor CRM makes this possible.  Recently when we ...
Picture of Dick Wooden Dick Wooden 4 Min Read