<img height="1" width="1" src="https://www.facebook.com/tr?id=241894266379435&amp;ev=PageView &amp;noscript=1">

Target Market, Referral Development, Business Relationship Development, Customer-Centric Strategy

4 Min Read

Benefits of a Good Relationship with Your Target Audience

How does a good relationship with your various target audiences benefit your organization?

Engage-Business-Relationship-DevelopmentPer Brian Solis in his book: “Engage – The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web

"There are thousands of customers waiting to hear from you about your business and vision. It’s the minimum ante to create a vibrant and loyal online community. When you engage, you will build an authoritative social network that increases your visibility, relevance, influence, and profitability. It’s time to Engage!": Brian Solis.

In his book about the changes of the new web, I thought he summed it well with "Engage, or Die".


These are benefits of a good relationship with your target audience... market.

1. Increases sales.

2. Increases attendance.

3. Increases donations.

4. Increases likelihood of desirable legislation passing.

5. Increases preferences.

6. Increases awareness.

7. Improves employee loyalty.

8. Improves employee retention.

9. Improves customer retention.

10. Improves customer loyalty.

11. Improves likelihood of purchase.

12. Attracts new customers.

13. Attracts new prospects (lead generation).

14. Attracts new donors/potential donors.

15. Increases amount of purchase.

16. Increases frequency of purchase.

17. Boosts stock price.

18. Increases profitability.

19. Reduces turnover.

20. Decreases time to market.

21. Decreases number of complaints.

22. Decreases absenteeism.

What is another benefit of a good relationship with your target audience?



Topics:   Target Market Referral Development Business Relationship Development Customer-Centric Strategy

Marketing Fields You MUST Have in Your CRM

Amplify Your Marketing ROI by Identifying Key Customer Characteristics You’ll get more return on your investment in your CRM system if you identify and capture important customer information. This ...
Picture of Dick Wooden Dick Wooden 4 Min Read

History Overload - ACT Growth Suite  to the Rescue

So you have been successfully building relationships with a contact and now have years of completed activities in history to sort through.  You do a quick search with the ACT Contact lookup form and ...
Picture of Julie Cooper Julie Cooper 4 Min Read

Appreciation- Increase the Value of Your Business

Some businesses have a couple of special customer appreciation days each year. That can be part of a good marketing strategy, but Julie and I advise our entrepreneurial clients to make every day a ...
Picture of Dick Wooden Dick Wooden 4 Min Read