» The 3 mistakes to avoid
» How to make the right CRM decision
» Things to know before choosing a CRM
» How to tailor the process to your needs
» How to tie everything together
02 Contents
03 The 3 Mistakes
04 Learn how to Avoid These Mistakes by Making the Right CRM Decision
05 Don’t Get Burned
06 Success With CRM
07 People Always Come First
07 What CRM Can Do
08 Lining Up the People to Achieve Success with CRM
09 Getting the Right Professionals to Help
10 Remembering the Importance of the Customer
11 The Process Ties People Together
12 Tailor the Process Solutions to Your Needs
14 Select the Program that Supports Your Processes and Suits Your People
15 Putting it all Together