Having mobile capabilities available right out of your pocket or purse can often be the difference between a sale and "so long".  Yes, it seems the ability to quickly response with useful information is critical to the speed of business today.

Being an entrepreneur since an early age and also a BNI - Business Networking International member, I recently received an email that again struck on the importance of entreprenuership for the generation of jobs.

Is Mobile CRM right for you?

We've talked about how SalesLogix Mobile is changing the way people build relationships. How you can manage clients from your phone. How tablets have changed the sales cycle completely. So is there any reason why someone would not want to use SalesLogix Mobile?

Mobile revolution underway...

Strategic business development success requires a CRM system

You’re an entrepreneur. You’re great at what you do. You offer a product or professional service that meets your customers’ needs. And I’m sure you understand how essential relationship development is to growing your business.

Peter Drucker was known for stating the obvious, "that the purpose of a business is to create customers".  And to take this a step further, no business can stay in business without customers. As a customer yourself, have you been sadly mistreated by some business and later found that the business steadily gets worse and then is gone?  Poor quality service has probably doomed as many businesses as poor quality products.

Individualization and customization

The Internet has made individualization and customization more possible than ever before. It’s what we expect now, whether we’re business owners, or employees, or customers. The question is how to make it work when you’re selling a product or service and you’re not an Internet giant like, well, Facebook.

Being able to manage client relationships while in the field can make the difference between a closed deal and a missed opportunity.

The Difference Between A Sales Culture and A Customer Culture

In a recent article by Lior Arussy and Strativity Group, Lior writes about examples we witnessed this year and they stem from a simple truth. "These companies put themselves first and their customers second. These organizations, and many others, have a sales culture and sales DNA – not a customer culture or customer DNA.", writes Lior.  Verizon Wireless, Netflix, and Bank of America are examples I had heard about and that represent this Sales first culture Lior writes about. They were thinking that they could get away with charging for a service they had previously provided for free - generate more profits but not generate any additional value for the customer.  Value for the customer must come first - a core belief with Success with CRM...

Successful businesses know the importance of clearly identifying their ideal customer.

Successful business owners and sales professionals know that what you focus upon is what gets accomplished. Identify the demographic and psychographic characteristics of your target market and then go a step further and drill down into those characteristics of your "Ideal" client - the ones who value the products and services you offer, the ones your employees enjoy working with and the ones that help your business remain profitable.